KrishiKredit has combined multiple approaches and adopted a holistic framework that includes financial education, resource development, and even facilitating connections to formal lending institutions. The initiative firstly targets the creation of educational material through the Rural Ledger Leaflet series, helping break down the basic concepts into accessible language. With the series, the attempt is to familiarize farmers with banking procedures, government scheme navigation, documentation requirements, and loan application processes, curtailing their dependence on informal lenders. The project follows an implementation workshop, delivered directly in the rural communities, after the distribution of leaflets, to ensure that the framers receive practical guidance on credit applications, loan troubleshooting, and financial instrument selection, as well as resolve their queries. Through the workshops, we aim to understand real-world challenges farmers face when engaging with formal banking systems, and thereafter provide personalized support that can empower an actionable approach.
The project is also collating an open-access digital database that consolidates information about farmer-focused schemes, required documentation checklists, and contact details for supporting organizations, serving as a repository for farmers and agricultural workers who can access it independently, removing intermediaries from the picture. It is one of the permanent solutions that the initiative is trying to build. Additionally, a discussion series is produced on YouTube, granting easy access to the farmers of advocacy content examining successful microcredit, green financing case studies, and building greater awareness about rural development.
With crowdfunding efforts, the project is establishing a MicroFund trust-based lending facility that provides small-scale loans at low interest rates with minimal collateral requirements. Through the help of community partnership and the microcredit system, the project extends itself to fill the gaps left by the traditional banking systems.